For more than 25 years, I have been on a journey of deeply understanding, and stripping back to their core, the universal principles that make marketing successful and sustainable. What I found took me way beyond the field of marketing. While I set out to understand everything I could about marketing, it became clear very quickly that if I wanted to be successful in marketing, then trends, tools, blueprints, step-by-step systems were the last thing I (or anyone else) had to learn.

Most marketing today is like a crowded horror movie set. People are shooting themselves in the foot with very expensive bullets in large groups where everyone else is doing the same, led by an expert. The world is flooded with marketing books, experts and advice, and still, every survey shows that the biggest challenge for most businesses is to find enough customers. Shouldn't that make you question the fundamentals being taught to and used by all of those millions of businesses?

People see your marketing before they see your product. Your product may be unique, but if your marketing is the same as everyone else's, or boring, even annoying, then YOU will be perceived as being a clone, boring, or annoying. So instead of bandwagonism, I believe you should rise above the noise and master the core principles that will allow you to create freely. That's the only path to being real and unique, and not a copy of someone else. However, that takes more thought, time, effort and more courage than copying what someone else is already doing, so it's unpopular with the "I want it all, and I want it NOW" crowd. And that's why, if you are y kind of person, you are already thinking "Wait, people who are lazy or can't be bothered to invest more than the minimum effort required, can't do it? Then that's where the REAL opportunity is". 

To help my clients who came to me with their "marketing problems" I had to dive deep into product development, business models, and most importantly, personal growth. Your business and results will always be a reflection of who you are. I became an "expert" (even though I often make fun of that label) in some areas. What does "being an expert" even mean? Running a business is not a job - it's about 150 of them, and each of them requires different skills. So while a business owner has "wide" knowledge and dabbles in 150 different skill sets, an expert has "deep" knowledge in one area. If you are a business owner trying to juggle 150 plates, chances are that I invested about 5000 times more of my time understanding and pulling the different levers that make marketing work, so don't be too surprised if I can solve your biggest marketing problem in 20 minutes (even if you have been looking for a solution for 2 years). A dime looks bigger than the moon if you are too close to it - perspective is the ultimate game changer.

As to perspectives, I was born in Hungary, but I lived in 6 countries for an extended period of time, getting to know very different cultures and ways of doing things. I visited 62 countries so far, and the rest of them are on my to do list. Built some spectacularly successful businesses and had some similarly spectacular failures, just to remind me how much I still have to learn, and of course, that failing is how you get smart when you try again. Had been on stage more than 400 times and helped more than 14,000 clients in many countries. What I'm most looking forward to is helping others grow their business and grow as a person - and doing the same myself.